More Than A Name: An Introduction To Branding Children's Books The result

The result

Invisible Worlds shows crystal structures that could be found everywhere

Presented in a handy ziplock bag

and in particular steel

with an estimated 100 million worldwide album sales

More Than A Name: An Introduction To Branding Children's Books The resultThis book explores the new world of the brand now more powerful and prominent than ever. It argues that a brand is far more than just a logo, discussing the larger creative and economic process of branding as well as the psychological theory behind impactful and successful brands. The text is supported by practical tips and exercises, as well as contemporary examples from some of the world's best known brands and brand agencies.