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so that a reader could have a possibility to re-think the truth of modern society even in civilized countries

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Advertising and Race Förderungs- und Betriebs GmbH homely wife by launching aSince colonization, dominant ideologies of race have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the colonial racial script within global advertising representations. The origins of that script are traced back to the eighteenth century through the Transatlantic Slave Trade, the age of High Imperialism, the post World War II era to the current stage of